12 noon to 1:50 p.m. M-W, 227 Chiles

Professor:

Tim Berry 683-6162 x101 tberry@paloalto.com

Office:

396D Gilbert
Office Hours: 10 a.m. until noon, M-W, but please always call or email first. If I don't know you're coming I might not be there. I can also meet after class if you arrange ahead of time.

12 noon to 1:50 p.m. M-W, 227 Chiles

Office Assistant:

For questions, immediate contact (I'm traveling a lot this term) contact Laura Berry at Palo Alto Software, email laura at paloalto.com, telephone 683-6162 ext 110

Course Description

BA 410 New Business Planning will take students through the process of conceiving, creating, managing, and potentially selling a business. The goal is to provide a sold background with practical application of important concepts for non-business majors that may have limited experience in an entrepreneurial environment. Finance, accounting, marketing and management issues will be addressed from an entrepreneurial perspective. The course relies on classroom discussion, participation, guest speakers, basic case analysis, and the creation of a business plan based on each student's specific area of interest.

Course Objectives

• To possess a well grounded understanding of entrepreneurial business principals.
• To develop an understanding of important business issues as they relate to new ventures.
• To identify, appreciate, and assess the knowledge, attitudes, and skills of an entrepreneur.
• To study and observe entrepreneurial settings and entrepreneurial role models through exposure to actual business settings and experiences.
• To have an expanded awareness of the resources available for creating a business plan.
• To establish a level of confidence in creating a business plan for your specific area of study as a tool to assess, create and communicate your business concept.

Course Resources

	Hurdle: the Book on Business Planning by Tim Berry. Available for free on the web at www.hurdlebook.com, or for $19.95 at www.paloalto.com or Amazon.com.
	Business plan software is recommended. However, use of software is not required as part of this course. You are welcome to use your own resources instead, as long as the business plan is completed.